About h2lr

ABOUT h2lr

h2lr (how to look rich) is a curated fashion brand led by Creative Director Neko, a seasoned fashion stylist with a sharp eye for elevated style. At the heart of the brand is a commitment to offering pieces that balance luxury and accessibility.

Every item is thoughtfully selected or designed to capture a sense of effortless individuality. Neko’s vision is rooted in the idea that genuine richness comes from presence—the quiet confidence that transcends price.